Our Story
At The Self Hug, we provide science-based well-being tools and workshops aimed at supporting your personal growth and well-being. Our mission is to help you thrive by fostering self-awareness, developing better habits, and setting meaningful goals in all areas of your life.
The Self Hug was founded in 2020. Based in Indonesia, we partner with retailers worldwide.
We create well-being tools and workshops to support your personal growth journey. Rooted in practices like gratitude and mindfulness, and guided by enduring philosophies such as Stoicism and Ikigai, our products are thoughtfully designed to promote holistic health. Our team is here to help you find the right tools for a balanced, mindful life.
Our approach to personal growth addresses every aspect of your well-being— mental, emotional, physical, relationships, and purpose. We believe true balance starts from nurturing your self.
By combining literature research with enduring philosophies, our tools and workshops are designed to support you in understanding yourself better, achieving meaningful growth, and pursuing a fulfilling life. Each resource is crafted to help you create positive, lasting change, ensuring a comprehensive approach to your well-being.
Our product philosophy
We deliver tools grounded in research and evidence, with intentional design to effectively support various aspects of well-being.
Expert collaboration
We work with psychologists and wellness professionals to incorporate the latest insights, ensuring our tools are relevant, practical, and reliable.
Sustainability is core
We use recycled materials and FSC™ certified papers, minimizing our environmental impact and committing to both personal and planetary well-being.
Meet Chrysti and Nina. The Self Hug was born from a moment of vulnerability and a search for purpose. Confronted with burnout, our founders recognized that millions might be facing similar overwhelming challenges in seeking balance and fulfillment. Driven by a shared desire to heal, find resilience and thrive, they took action—not just for themselves, but for everyone who needs support.